How to Increase Customer Engagement with APIs

API Customer EngagementIf you want to run a business with ultimate efficiency, you have to rely on a degree of automation. Yet many businesses drag their heels when moving into the future and leveraging new technologies. It’s easy to rely on time-tested processes when they work. However, if you want to maximize profits, increase productivity, and decrease monotonous tasks for your employees, you must consider implementing APIs.

How to Add Influencers to Your Digital Marketing Campaigns

Influencer marketing continues to open new revenue opportunities for brands and businesses. A powerful influencer marketing campaign can increase the reach of your products and services and build an instant bridge of trust between your audience and business. More importantly, it is a digital marketing strategy with an enticing ROI.

Creative Ways To Get Your Business Noticed

In today’s digitally charged world, people are exposed to thousands of ads- potentially 10,000. In the early days of Facebook and Twitter, it was unique and exciting to interact with brands on social media. Now it’s expected. The same goes for traditional media/advertising, just having a presence isn’t enough. In order to compete for a consumer’s valuable time – you have to be memorable.

Think about some of your favorite commercials. What attracts you to them probably isn’t how much money they spent or how far-reaching their campaign was – it was something special that stood out from all the other commercials you saw that today. You don’t have to spend money to be creative.

Using 'Super Bowl' or any Trademarked Name in Marketing? You've Been Warned.

using football trademarks in marketingIf you are thinking about tying a business promotion to the Super Bowl this Sunday, read on before you do. The NFL has trademarked the words “Super Bowl,” which limits the use of that phrase by anyone other than the NFL. Generally speaking, you can use “Super Bowl” to make reference to the actual game (“The Super Bowl is this Sunday.”), but not in connection with any commercial activity (“Come to Joe’s for free soup or salad on Super Bowl Sunday.”).

Content Marketing Infographic: By Demand Metric

A Guide to Marketing Genius:  Content Marketing 

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