Are you looking for an email service provider to take your marketing to the next level? Take a look at these three must haves:
Do It Yourself Design:
Unless you know how to work with HTML to create custom designed emails, your best option is to find a service provider with professionally designed templates. These templates allow you to add your branded logo and colors, add tailored content, external links and images, videos, social media icons, and more. Some service providers may also allow you to sign up for a free trial before you purchase the service.
Some service providers also allow you to generate customer surveys, special offers, and event management, with all registrations leading to a contact database. An all-in-one solution that is capable of integrating many elements will allow you to build your contact list and save you time and money.
If you are new to email marketing, having the best support is necessary right from the start. Emails are time sensitive; you may not be able to wait for a customer service representative to get back to you a day or two later; you may need someone to handle your technical concerns immediately.
Be sure to review the support features of email providers. Can you call a live person? Do they have a live chat option? What are the hours of the customer service, and is there an additional fee for service calls? Can you find answers after-hours through articles and resources? Do they have local seminars or workshops to provide further support?
Tracking the actions your readers take is extremely important. You will want to know how many people are opening your emails, which links they’re clicking, who is unsubscribing and what is being shared. Knowing what links your readers are clicking allows you to modify your topics to appeal to the readers’ preferences, and you can even segment your audience into groups based on their needs and interests, so you can send them targeted content in the future.
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