August 3, 2018 – New Hampshire Business Review – “Keep your customers coming back – How to create an experience that is comfortable, high-quality, consistent and personalized”
How can you deliver an experience that is comfortable, high-quality, consistent and personalized for your own prospects and clients? The tactics will vary for each type of business, but the strategy is simple: develop a system of making it easy for the prospect to find and remember you, make the path to purchase as simple as possible and maintain a database of information that can be used to re-engage with the customer over time as well as find others similar to them with whom you can connect.
Thanks to segmented markets with publications for every type of consumer, the explosion of social media and digital pay-per-click advertising, blogging, email marketing, podcasts, online video, outdoor advertising, event sponsorship and on and on, there are countless opportunities to get your message into the hands of consumers. So why is it still so difficult to build awareness and establish or grow a customer base? Learn more about how to engage your audience and build relationships to grow your business.
September 29, 2017 – New Hampshire Business Review – “Content that Attracts Clients – Offering Unique Information Allows You to Stand Out in a Crowded Market”
April 14, 2017 – New Hampshire Business Review – “How’s Your User Experience?”
There has been plenty of discussion in recent years about “user experience,” especially regarding how website visitors find what they’re looking for on, and interact with, an organization’s website.
March 17, 2017 – New Hampshire Business Review – “The Year Video Took over”
Video is beginning to infiltrate every platform and every website.
February 12, 2017 – New Hampshire Union Leader – “Grapevine Marketing Launches Website and Inbound Marketing Campaign for Oztek Corp”
Grapevine Marketing recently redesigned the website of Oztek Corp., a global provider of digitally controlled custom or semi-custom power electronics control solutions based in Merrimack.
December 23, 2016 – New Hampshire Business Review – “Building a Believable Brand”
Establishing a public relations strategy and overall brand identity will help you build the stories that establish credibility for your brand. Decide how you want people to see you, and then work to build the references that support this identity.
November 20, 2016 – New Hampshire Union Leader – “Analysis: Not the same old same old in this past election”
When it came to the election, Facebook users were given the impression that most of the people around them have a similar vision to their own, which may or may not have been true. They were receiving “news” content that fits their vision of the world, and not as many opposing positions.
November 11, 2016 – New Hampshire Business Review – “Marketing lessons From a Baby”
By utilizing simple messaging that gets right to the point, A/B testing each campaign, and working toward a long-term strategy with each action you take, you’ll be well on your way to developing a digital marketing program that grows up to be well-behaved and successful.
September 2, 2016 – New Hampshire Business Review – “Marketing with Soft Skills”
While technology is important, and we need to be where our prospective customers spend their time, it’s vital that we maintain the skills of empathy, writing and consciousness in order to develop messaging that actually speaks to them.
August 5, 2016 – New Hampshire Union Leader – “Grapevine works on Grafton rebranding”
Grapevine Marketing, a Manchester-based digital marketing and website development agency specializing in search engine and online marketing, social media marketing and website development, recently redesigned the Grafton County Economic Development Council’s website as part of its rebranding effort. The agency is now called the Grafton Regional Development Corporation. The new website features resources for entrepreneurs and business owners.
July 8, 2016 – New Hampshire Business Review – “Don’t leave customers hanging”
Five essential steps to make your marketing campaign more effective
June 14 , 2016 – New Hampshire Business Review – “The Latest”
Grapevine Marketing, Manchester, has launched a new responsive design website for Secured Network Services, a provider of advanced IT solutions with locations in New Hampshire, Massachusetts and Rhode Island.
April 29, 2016 – New Hampshire Business Review – “Marketing automation’s benefits”
It can help improve efficiency, reduce expenses and increase sales.
April 24, 2016 – Union Leader – “Grapevine launches SNS website”
Grapevine Marketing recently launched a new website for Secured Network Services, a leading provider of advanced information technology solutions with four locations in New Hampshire, Massachusetts and Rhode Island. View website at SNS.com
March 31, 2016 – Fosters.com – “NH Startups competing for $70,000”
Accounting services from Howe, Riley, Howe; Marketing services from Grapevine Marketing; One year residency at Alpha Loft; Conference pass to the Nantucket Conference, a prestigious invitation-only…
March 4, 2016 – New Hampshire Business Review – “Which social media fits you”
Before you budget your next campaign, consider where your message would have the biggest impact.
December 11, 2015 – New Hampshire Business Review – “Online, ‘Free’ Has a Price”
Is “free” online marketing, such as organic positioning in search engines and social media marketing, really free? The answer is that “free” is never really free, and that one size does not fit all when it comes to building a strong digital marketing presence.
September 04, 2015 – New Hampshire Business Review – “When Opportunity Knocks”
While there will always be prospects who don’t buy for one reason or another, the key is reducing these opportunity costs to their lowest point, in order to increase your sales and profitability, and take advantage of every possible opportunity.
September 04, 2015 – New Hampshire Business Review – “‘Mobilegeddon’ and Your Site”
Google’s latest update is having a huge impact on websites. Is yours affected?
August 29, 2015 – New Hampshire Union Leader – “Melissa Albano-Davis on Startup Success: Meet Client Needs, Be Credible”
When you’re surfing the Internet, Melissa Albano-Davis wants you to take action. Marketing is no longer justifying your fee by bragging to your client about how many cars drove by a billboard you recommended the company put up.
July 24, 2015 – New Hampshire Business Review – “Clean Up Your Online Image. Fortify Your Personal and Company Brand”
When was the last time you conducted a complete audit of your brand’s online presence to see how your organization, the people within it and the products or services that you sell are perceived by the outside world?
June 22, 2015 – NSH Lady Project Joining Grapevine Marketing’s Founder – “Workshop with Grapevine Marketing”
The NSH Lady Project will be joining Grapevine Marketing’s founder Melissa Albano-Davis for an ‘Online Marketing Best Practices’. This workshop will teach attendees how to generate online traffic for their business or personal brand.
June 4, 2015 – New Hampshire Union Leader (Grapevine Marketing mentioned) – “Grapevine Designs Live Free, Start Site”
Grapevine Marketing, a Manchester-based digital marketing agency, recently completed the design and development of the website and inbound marketing campaign for Live Free and Start.
The website, launched on April 23, provides tech entrepreneurs the ability to access information and resources they need to start, grow and succeed in New Hampshire.
May 1, 2015 – New Hampshire Business Review (Grapevine Marketing mentioned) – “Live Free and Start seeks to boost NH’s ‘entrepreneurial ecosystem’”
Manchester-based Grapevine Marketing designed the website and will carry out the social media presence on Twitter, Facebook and LinkedIn.
May 1, 2015 – New Hampshire Business Review – “Want Better Website Traffic?”
There are many benefits of quality inbound link building, namely that prospective customers will be pushed toward your website from sources they trust, and the more quality inbound links your website has pointing to it, the better it may perform in search engine rankings for related topics.
April 3, 2015 – New Hampshire Business Review – “How To ‘Read’ Your Prospective Customers’ Minds”
Wouldn’t it be incredible if we could see into our prospective customers’ minds to find out what they want from us, whether or not they’ve already looked at competitors’ alternatives, and how serious they are about buying a particular product or service?
February 20, 2015 – New Hampshire Business Review – “Leave a Trail that Clients Can Follow to Your Door”
Remember the story of Hansel and Gretel, the two children who followed a trail of breadcrumbs to find their way home? Web developers and search engine optimization specialists use similar systems to lead visitors to your website and through your website to take specific actions that will lead them closer to a sale.
December 26, 2014 – New Hampshire Business Review – “How To Win At Search Engine Marketing in 2015”
Since search engines are always changing the rules on us, and since there is so much bad advice out there competing for your attention, we compiled a list of the must-do practices that are proven to work, updated for 2015.Follow these steps to create your own 2015 online marketing success plan!
November 25, 2014 – NH’s News Radio WGIR – “Creative Ways Businesses Are Using Social Media”
Jack talks to Melissa Albano-Davis from Grapevine Marketing about the creative ways businesses are using social media.
November 14, 2014 – New Hampshire Business Review – “Finding Prospective Customers in a New Era of SEO”
Working with an SEO company in those days was a bit like working with a shady investment banker. You couldn’t really understand what they were talking about when they explained the process, it seemed off-color but not outright wrong or unlawful, and you received a report each month showing how well your chosen keywords were ranking in organic search results, along with a hefty bill (and you probably had no idea if any real work had actually been done).What can you do to achieve great results in organic search?
October 28, 2014 – New Hampshire Business Magazine – “The 20-Minute LinkedIn Workout”
LinkedIn is like exercising: Put in the effort, and you will see results. And just like telling yourself you’ll really go to the gym tomorrow, if you don’t make LinkedIn part of your daily routine, you won’t get to it. So instead of accepting connections on a daily, weekly and monthly basis with no follow through or occasionally looking at news posts or pages without comment, try this 20-minutes-a-day plan.
October 7, 2014 – New Hampshire Business Review – “Talk To Me : A Roadmap to ‘Inbound Marketing'”
If you own the facts, you can own the field. If crafted properly, inbound marketing can have the effect of building an audience of advocates, customers who promote your company’s message for no reason other than that they love what you have to offer and want to share it with others. It can create a sense of community and camaraderie among your customers.
September 16, 2013 – Manchester Union Leader – Melissa Albano-Davis is accepted into Leadership Greater Manchester, Class of 2014
Manchester Union Leader – Each year professionals from business, government, education, not-for-profit, arts and religious and community groups are selected to participate in the Leadership Greater Manchester, which is designed to recognize and nurture leadership talent from diverse sectors of the community.
March 15, 2013 – NY Real Estate Journal – 30 ABC members attend Albano-Davis’ business roundtable
Members were given a presentation by Melissa Albano-Davis a principal at Grapevine Marketing.The presentation gave a tremendous amount of insight on how to better communicate with your target audience.
As an Authorized Local Expert, Melissa Albano-Davis will offer training seminars on best practices in online marketing in the Southern New Hampshire area.
February 24, 2012 – Melissa Albano-Davis featured on NH Women in Business radio show [Podcast]
Nashua’s News and Talk 1590AM presents ‘NH Women in Business’, hosted by Joanne Randall. Melissa was interviewed on the NH women in business show to discuss the impact of social media marketing on business development. Program includes case studies from several successful client campaigns, and some great takeaways to help businesses ramp up their own marketing programs.
December 04. 2011 – NH Union Leader ASK THE EXPERT: “Is Business Blogging Worth the Time and Effort?” by Melissa Albano-Davis
You will find that by following these guidelines and actively adding new, interesting content, your success will multiply over time, and your blog may likely become the central focus of your online marketing strategy.