How To Give Customers Exactly What They Want – Before They Ever Ask

The key to selling is to get into your prospective customers’ heads and give them exactly what they have been waiting for, before they ever think to ask for it, or even know what it is that they want. Sound crazy? This is the theory that turned ordinary CEO’s Henry Ford and Steve Jobs into […]

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Does Your Human Resources Team Have a Marketing Problem?

The Problem of Recruiting without a Marketing Strategy Traditionally, human resources and marketing have always maintained their own unique educations, their own tracks toward career advancement, and their own goals and agendas. Human resources is focused primarily on recruiting, hiring and retaining staff, and improving the culture and efficiency of the workplace, among many other roles. […]

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How the Hell Do You "Skim" a Podcast? (Because 36% of Consumers Say They Are)

According to a 2016 Hubspot consumer research study, 23% of consumers listened, and paid close attention to podcasts, while 36% admitted to ‘skimming’ podcasts. At the same time, 55% of the respondents stated that they thoroughly consumed video content. If your organization uses podcasting as a way to deliver your marketing message and develop relationships […]

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Our Favorite Sales, Marketing and Leadership Podcasts

One of my current goals is to improve my business and work on personal and professional development in ways that don’t add hours to my already long day or interfere with the time I spend with family and friends. How I’ve managed to achieve this goal is by listening to informative podcasts during my 45-minute […]

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Redesigning Your Website in 2016? View These Must-Have's.

  Considering a website redesign this year? It’s a great time to invest in a new website; there are more options available to you at a lower expense than ever before. Technology, and more specifically, open-source platforms, have paved the way for organizations to incorporate complex elements into their websites that would have required thousands of […]

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