Author: Melissa Albano-Davis

Website: https://grapevinemktg.wpengine.com
About Melissa Albano-Davis: With experience in traditional, digital, and experiential marketing, Melissa founded Grapevine Marketing in 2009 to help businesses convert their marketing and advertising activities into trackable sales opportunities and reduce advertising budget waste by focusing on high return-on-investment programs. She is certified by Google, Hubspot, and Constant Contact, and speaks on the topics of inbound marketing, social media, SEO, and lead generation to business and nonprofit audiences. Melissa writes a monthly series for the New Hampshire Business Review on Inbound Marketing topics and is a member of the Boston Women's Leadership Council and the TechWomen | TechGirls initiative.

Posts by Melissa Albano-Davis

Navigating the Shift to Work-From-Home During COVID-19

Posted on March 20, 2020 (March 20, 2020)

How quickly things change. For many in the U.S., the new “normal” is staying away from community contact, including congregating at places of work. Companies around the globe have pushed out ma

Turning The Table On Our Own Marketing And Sales Process

Posted on April 16, 2018 (April 16, 2018)

This is a difficult post for me to write. As the founder of a digital marketing services firm, my role is and has always been to help clients build systems that will lead the right prospective clie

How Negotiations Can Power Your Content Marketing

Posted on December 28, 2016 (February 28, 2018)

Most digital marketers are used to negotiating while closing a deal with a client or bringing on a new hire. But what you might not know is that the same skills you use to be a good negotiator can

Developing Buyer Personas for Higher Education

Posted on October 5, 2016 (February 28, 2018)