One of the hardest things for a service-based business to do is get the exposure they need to attract and sell to the right customers. If lightning hasn’t struck your business with that perfect “viral” moment despite all your social media posts and reach-outs, how can you best leverage paid media to boost sales and […]
Read More… from How Local Services Businesses Can Use Paid Media to Support Real-World Sales
The art of marketing is not just a well-designed campaign that leads potential customers to a company’s website. To be truly effective, marketing is integrated into every customer interaction. Think of it as proactive customer relationship management. After all, marketing doesn’t determine long-term customer success — it’s just a first step in a (hopefully) long […]
Read More… from The Impact of Customer Service on the Marketing Funnel
We live and breathe digital marketing, yet the rapid advancement of today’s online marketing tools and techniques still impresses and sometimes surprises us. It’s a different world out there when it comes to lightning-fast search results, AI-driven ads, and dynamic content. […]
Read More… from Why Our Digital Marketing Agency (Sometimes) Loves Analog Methods
Imagine Automating Your Most Mind-Numbing Tasks Mention “AI” and you’ll get (very) mixed reactions. Some have fully embraced its application in just about every aspect of their lives, and others are much more skeptical of just how far to trust this emerging and rapidly growing technology. Count me in the second camp. I will admit, […]
Search engine marketing platforms like Google and Bing make paid search campaigns look pretty simple, but beware. It’s very easy to waste your entire marketing budget if your campaigns aren’t set up and managed properly. […]
Read More… from The Costly Search Engine Marketing (SEM) Mistake Many Brands Make: Search Intent
While work-from-home options have been with us for some time, the past few years have brought the discussion front and center for every company, large or small. Even now, the echoes of our abrupt paradigm shift to a predominately remote workforce are still with us. How does it apply to your company today? […]
If you want to run a business with ultimate efficiency, you have to rely on a degree of automation. Yet many businesses drag their heels when moving into the future and leveraging new technologies. It’s easy to rely on time-tested processes when they work. However, if you want to maximize profits, increase productivity, and decrease […]
Read More… from How to Increase Customer Engagement with APIs