Insights Marketing Blog

How To Give Customers Exactly What They Want – Before They Ever Ask

The key to selling is to get into your prospective customers’ heads and give them exactly what they have been waiting for, before they ever think to ask for it, or even know what it is that they want. Sound crazy? This is the theory that turned ordinary CEO’s Henry Ford and Steve Jobs into […]

Read More… from How To Give Customers Exactly What They Want – Before They Ever Ask

Read More

Does Your Human Resources Team Have a Marketing Problem?

The Problem of Recruiting without a Marketing Strategy Traditionally, human resources and marketing have always maintained their own unique educations, their own tracks toward career advancement, and their own goals and agendas. Human resources is focused primarily on recruiting, hiring and retaining staff, and improving the culture and efficiency of the workplace, among many other roles. […]

Read More… from Does Your Human Resources Team Have a Marketing Problem?

Read More

How the Hell Do You "Skim" a Podcast? (Because 36% of Consumers Say They Are)

According to a 2016 Hubspot consumer research study, 23% of consumers listened, and paid close attention to podcasts, while 36% admitted to ‘skimming’ podcasts. At the same time, 55% of the respondents stated that they thoroughly consumed video content. If your organization uses podcasting as a way to deliver your marketing message and develop relationships […]

Read More… from How the Hell Do You "Skim" a Podcast? (Because 36% of Consumers Say They Are)

Read More

Our Favorite Sales, Marketing and Leadership Podcasts

One of my current goals is to improve my business and work on personal and professional development in ways that don’t add hours to my already long day or interfere with the time I spend with family and friends. How I’ve managed to achieve this goal is by listening to informative podcasts during my 45-minute […]

Read More… from Our Favorite Sales, Marketing and Leadership Podcasts

Read More

Redesigning Your Website in 2016? View These Must-Have's.

  Considering a website redesign this year? It’s a great time to invest in a new website; there are more options available to you at a lower expense than ever before. Technology, and more specifically, open-source platforms, have paved the way for organizations to incorporate complex elements into their websites that would have required thousands of […]

Read More… from Redesigning Your Website in 2016? View These Must-Have's.

Read More

How to Choose the Best Firm for Your Website Redesign

Getting into a relationship with a website design & development firm involves quite a bit of thinking ahead to the future of your organization, your goals and objectives, and your overall vision. Often, we find that organizations will choose a design firm based on the fact that they’ve built a website for a competitor or […]

Read More… from How to Choose the Best Firm for Your Website Redesign

Read More

Designing Your Healthcare Website – Important Factors to Consider

For the healthcare industry, the design of, and content within, your website could be the deciding factor between a prospective client choosing you for their needs over your competitors. For health service providers in fields such as prosthetics, plastic surgery, stem cell storage and treatment, spinal health, birth and women’s health, physical and occupational rehabilitation, […]

Read More… from Designing Your Healthcare Website – Important Factors to Consider

Read More