Our educational seminars are just that: educational. Not thinly-disguised sales pitches, but workshops you can be confident to sponsor.
Let us help you customize the perfect seminar series, workshop or keynote. Choose from one of our most popular presentations. We will custom tailor to your event, audience and the time allowed.
Grow Your Business with Inbound Marketing
As a business owner, marketing manager or director, it is often up to you to make sure that your brand reaches your ideal customer at the right time, in the right place, with the right message. That’s where inbound marketing comes into play. Attraction (to your brand, your website, your email campaigns, your social media channels) is the first step to getting your prospects to notice your business. The next step is providing superb content that invites them to look around. We can help you learn how to use these elements in a way that draws your audience in and prompts them to take action
Social Media 101
Have you been thinking about marketing your business with social media, but feel unsure of how to get started? Or maybe you’re not convinced that it works. Learn the value of using social media and tactics to reach your customers and prospects. We will show you how to drive repeat business with Facebook, Twitter, LinkedIn, Google+ and Pinterest after learning what platforms are right for your business. Get ready to leave with what channels to use and what to say.
You're Social! Now What?
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? Get a closer look at the popular social media networks like Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each; examples of how other businesses use them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Get ready to make social media work for you!
Latest Social Media Updates
Do you understand Facebook’s latest algorithm switch and how it will impact your business page organic views and communication style? Do you know about LinkedIn’s newest features and how to make them work for you and your business? Discover the latest updates within the top social media platforms and understand how to adjust your marketing strategy accordingly.
Build Your Inbound Marketing Toolkit
Are you looking for the right strategies for effective marketing but finding yourself overwhelmed? Without a true understanding of some important marketing concepts, it’s difficult to know which marketing activities to focus on. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
The Power of Email Marketing Success
Email is more important than ever. This session will reveal valuable best practices and considerations that will make your email efforts more effective. We will provide you strategies and tactics will make efforts more success. Learn what to write about in your newsletter, announcement and auto responders, how to best use images, how to write a subject line and when to send you newsletter
Simple Strategies to Building Your Contact List
You’ll leave this workshop with ideas and strategies to capture new contacts and take action to help move your business forward. An interested and qualified list of contacts that keeps you top of mind is vital to every business. Cultivating that list is just as important. We will show you 60 easy ways to grow your contact list starting today.
Making the Case for Mobile
Every day, consumers use mobile devices to find what they need, to assess their options, to make decisions, and to make purchases. Embracing mobile now will be the ones best able to compete. Don’t get left behind! Let us help you understand the new reality of the mobile transition. Why you can’t ignore mobile even if you think your customers aren’t using it. How small changes to your current marketing can make all the difference. What you can do today to become more mobile-friendly.
Offers and Promotions that Work
Your offers can be as basic or elaborate as you want them to be, with the goal of increasing and rewarding loyalty while driving new customers to your door. A simple coupon or a Facebook campaign works. Maybe you’re considering joining forces with a deal provider and you’re wondering what you should be looking for in a promotion that matches your needs. This session will tell you what you need to know about successful deals, and how you can use them for your marketing efforts.
The Information Is Yours: Feedback & Surveys
Getting feedback from your customers or supporters through the use of surveys, polls or reviews is just as important as promoting your business. Learn the importance of listening and how to set your survey’s objective, how to develop good questions and understand how long is long enough, decide when to survey and which segments of your audience to survey and what to do with the results once you have them.
Using Events to Grow Your Business
Has your nonprofit or small business considered hosting an event in its marketing efforts? If you are thinking about it, or if you have run events before but you’d like to build on your knowledge and do it better, this session is for you. Two critical elements of a successful event include leaving ample time for the promotional activities that will drive your registrations, and providing an optimal online registration experience. This is focused on helping the audience promote their event and streamline the online registration process.
Getting Started with Constant Contact - Bootcamp
New to email marketing? Want to learn how to use Constant Contact? We’ll show you a live, guided demonstration of the features inside Constant Contact’s toolkit. In this time-efficient, highly practical 1.5 hour session, you will learn the basics of choosing and editing templates, growing your contact list and using the reporting tools to better understand what your customers want from you. You will leave ready to go with your own online marketing campaign.