Influencer marketing continues to open new revenue opportunities for brands and businesses. A powerful influencer marketing campaign can increase the reach of your products and services and build an instant bridge of trust between your audience and business. More importantly, it is a digital marketing strategy with an enticing ROI.

In today’s digitally charged world, people are exposed to thousands of ads- potentially 10,000. In the early days of Facebook and Twitter, it was unique and exciting to interact with brands on social media. Now it’s expected. The same goes for traditional media/advertising, just having a presence isn’t enough. In order to compete for a consumer’s valuable time – you have to be memorable.

Think about some of your favorite commercials. What attracts you to them probably isn’t how much money they spent or how far-reaching their campaign was – it was something special that stood out from all the other commercials you saw that today. You don’t have to spend money to be creative.