Sure, you can run your organization’s social media campaigns without any help. And you can exercise on your own without any training or support as well. But here are 6 reasons it may be a good idea for you to enlist the help of a trainer or consultant to push your efforts to that next level.
Equipment
Over the years most of us have purchased our own weights, cardio machines, and training videos. They get used a few times, then stored away to collect dust in some dark corner of the basement. Every few months we may take them out and try again or purchase the next exercise craze item.
Meanwhile, a personal trainer will have an array of equipment at their disposal for you to use, and rather than purchasing and storing it all on your own, it comes free with your membership.
It is the same way with the tools you may need to start a marketing or web design program. The consultant or agency you work with will already have many of the necessary design, implementation, and tracking tools needed to setup your campaign, and therefore you will not need to purchase or maintain them, or learn how to use them.
Which brings us to the next topic:
Training
There are countless webinars, workshops, and tutorials on social media marketing to help you build an online campaign, just as there are thousands of books, magazines, blogs and videos to show you the correct way to strength train or learn a new sport. Don’t get me wrong, this is a great way to try out new techniques, and work out on your own.
However, just as with online marketing, the tutorials will only take you so far. Once you reach that plateau (or sometimes if you need a hand at the very beginning) a trained professional can teach you how to reach that next level.
A few things to look for in a Marketing Consultants’ background: education in business/marketing, case studies and examples of results generated by previous campaigns, a strong online profile on multiple social media sites, and excellent testimonials & recommendations.
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