Charles River School is a Pre-K through Grade 8 independent school offering an in-depth, hands-on curriculum and educational approach.

Charles River School came to Grapevine to build awareness of their strong academic programs at all grade levels while promoting interest with core age groups to drive higher enrollment. Grapevine conducted a thorough analysis of the school’s existing digital marketing efforts and developed targeted search engine marketing campaigns, including display ads and landing pages, to increase conversion rates. Grapevine created a streamlined engagement model, including a process to track leads generated and conversion rates.