Prapela is a pioneer in developing specialized infant products incorporating a random, gentle vibration technology that soothes infants with NAS (Neonatal Abstinence Syndrome).

Prapela, as a new company in the early stages of growth, was faced with the challenge of building industry and consumer awareness of new, groundbreaking health technology for distressed infants, SVS (Stochastic Vibrotactile Stimulation). The Grapevine team worked with Prapela on the development of a digital marketing strategy and corresponding program to connect with key audiences. We delivered targeted campaigns to a segmented audience, coupled with an engagement-based communication workflow to reach and engage decision-makers, and developed the foundational systems within their CRM and marketing automation platform.