Sam’s Natural develops and produces exceptional and innovative natural personal care products, including natural deodorants, beard oil, soaps, skin care products, candles, and more.
Sam’s Natural is a small and growing company that engaged us to increase sales and improve marketing efficiency from their website and 3rd party seller e-commerce channels. With the goal of introducing Sam’s to new customers and magnifying the positive experiences of their existing, loyal customer base, Grapevine created a tailored content strategy and inbound digital marketing campaign designed to improve organic search positioning and engage with new visitors. As part of our strategy, we created and implemented a complete marketing program, including the development of a full-funnel lead generation and conversion campaign with CRM implementation, performance measurement, analytics, and a digital advertising program. Grapevine also leveraged Google search and display SEM and social media marketing services along with robust content creation to drive more consumers to Sam’s website. We revamped an email marketing program to integrate it with related systems and deliver content that was more closely connected to customer insights. The result has been higher volume and quality of organic search engine visitors, trackable growth, and a more efficient and actionable marketing program.