Wellesley College Executive Education for Women
  • Inbound Marketing
  • Lead Generation
  • Online Advertising

Executive Education for Women was a pilot on-campus program by Wellesley to provide critical skills instruction and mentorship for professional women at early, mid, and late-stage career levels.

Grapevine partnered with the team at Wellesley College to design and develop a full-scale inbound marketing and digital advertising program to promote Wellesley’s Executive Education for Women programs. Our approach incorporated SEO, SEM, and social media marketing programs to effectively funnel prospects into a cohesive CRM and marketing automation platform for ongoing engagement and conversion. The program was halted in early 2020 due to an inability to host in-person programming during the pandemic.