The literal definition of inbound marketing is “marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.”
So what does that actually mean? And how could it possibly impact your business and sales goals?
In years past, businesses and organizations had few opportunities to promote themselves without the support of traditional advertising channels like television, radio, print, and direct mail. These can be expensive, the message has to be spot-on from the start (it isn’t exactly cheap or feasible to re-shoot a TV commercial that didn’t wow your target market), and it’s very difficult to measure the results (did someone buy a car because they heard your jingle on the radio or because their brother had a great experience at the dealership last year?).
Inbound marketing changes this entire scenario for businesses and organizations and allows them to regain control of their message and its placement, and to measure the results of every aspect of it.
We combine great copy (blog posts, articles, eBooks, downloadable guides, graphics, and video) with proven online channels to reach your EXACT target audience (right down to where they live, what activities they like to do, and even their job title and relationship status, if it’s applicable), and measure every element along the way. We start with in-depth research and analysis of your organization, industry, competitors, and target market(s), and develop a strategic plan to reach your prospective customers in places where they spend their time. We use enticing promotions and messaging to draw them into your website and online communities, and offer them a reason to not only stick around for a long time, but to invite their friends and colleagues. We measure each aspect of every campaign, test new elements, and analyze the results, so that you know your budget is being used effectively and efficiently to generate real revenue and trackable results.
Ready to get started? Contact us today for a free assessment of your online marketing campaigns or website performance.