The True Cost of DIY Online Marketing

Marketing Cost ROI GraphHiring outside marketing support for services such as SEO, Search Engine Marketing, Pay-Per-Click Advertising, Social Media, and other Online Marketing support is not cheap. And for many small businesses, it’s hard to justify the expense of hiring outside support for these services when there are so many books, websites, and videos out there that promise to show you how to do it yourself.

So what makes sense for your business: to hire outside support, or do it yourself? Here’s a guide to help you figure it out.

Hire Marketing Support If:

  • Your time is already consumed by your core priorities.
  • You are a primary salesperson, manager, or spokesperson for your organization.
  • It would take you more than a few hours to learn how to perform the task better than the service provider.
  • You would bring in more revenue, provide better service to your customers, or otherwise improve your organization by focusing on your core priorities.
  • The success of this particular project could help your company achieve an important goal, grow in revenue, or stand out in the marketplace.

Do It Yourself If:

  • You, or someone else on your team, is highly skilled in this area, and has time available to take on new projects.
  • You do not participate in sales or management at your organization, and have a strong background in the online marketing technique required.
  • The success of this particular project will not have a significant effect on your organization’s growth or standing in the marketplace.
  • The project can be easily completed by you or someone on your team, and will not take time away from more important priorities.

Still wondering if it makes sense to take your project in-house or hire an expert? Request a consultation from one or two marketing consultants that specialize in the service you’re considering, and be sure to let them know that you’re considering taking the project in-house. They can help you review the pros and cons to make your final decision.

If you’d like our help in making that decision, please contact our team.