On Twitter, a retweet is a post from another Twitter user repeating what you said, promoting your content, endorsing your views and giving your message amplification to all of their followers.
If you have something valuable to share, you will want as many people as possible to spread that message or link to your content. There is a snowball effect from all of this sharing. Each retweet puts your message and name in front of a larger audience and creates new opportunities for building your audience and furthering relationships. The more your tweet is retweeted, the more your message is magnified. Retweets are Twitter’s measurement for social relevancy. Whether your audience is large or small, Twitter’s value is in sharing your message. A tweet that gets retweeted by the right person at the right time has an opportunity to go viral.
If you are looking to stand out on twitter, try using images in your tweet. Hubspot states there is a more than 30% chance your tweet will get retweeted when using a photo. Additional research from Hubspot shows that using “Please ReTweet” in your tweets will generate 4x more retweets.
Connect with us on Twitter so that we can retweet your next stand-out post.